The following four steps will help you to create an amazing menu for your eating establishment, which will help you garner a more professional appearance, thus resulting in more sales.
Step 1: Keep Options Limited
One big mistake is an oversized list of menu options. This isn’t necessary and can be intimidating to guests. Pick no more than thirty main dishes, and no more than six possible sides (discounting salads and soups). This will allow you to streamline your menu, and has the potential to increase profits
Step 2: Use Photographs of Your Best Dishes
Restaurant food photography is invaluable when crafting a great menu. People “eat” with their eyes as much as their stomachs this is one of the first things learned in culinary school. By choosing good photographs or your best dishes, you will invite more customers to try them. With great photographs also comes the potential for selling more food or larger dishes to individuals.
Step 3: Readability
Although you want bright colors to draw people in, this should be reserved for the images. All text should be in a bold, easy to read font. No patron wants to struggle to read the menu options. In fact, it is highly recommended the menu itself be printed on plain, light-colored paper, with the photographs serving as headers.
Step 4: Make Room for Restricted Diets
This is a big one. By catering a little to restricted diets, you not only create a great menu, but you also bring in more business. There are two ways you can do this: use icons or notations to indicate when an item caters to a special diet or have a single page of your menu dedicated to restricted diets. Examples include Celiac (no gluten), Vegetarianism (no meat), and Veganism (no meat or animal byproducts).